The promotion videos from Apple have always been inspiring and the HomePod reveal is no exception.
Through this project I whanted to show the possibilities whith computer generated product marketing. But it is up to you if my renders holds an Apple level of qality.
Challenges
- Create an effectful lightning
- Make a realistic woven fabric
The Results
“Near identical to the real HomePod video, a fantastic result”
Why use computer generated images for product marketing?
This project show the real power of 3D rendered product marketing. With just a computer we are able to create next intil any type of object lighting and backgrounds from scratch. Insted of building advance and expencive sets for shooting, everything can be made with a computer.
